Clinic Website Checklist: What to Fix Before You Advertise
Clinic Website Checklist: What to Fix Before You Spend on Ads
Advertising brings people to your website. If the site is slow, vague or hard to use on a phone, you pay for visits that never become enquiries. Use this checklist with your own phone in hand.
The short answer
Test your site on a phone first. Check that it loads quickly, that each service has its own clear page, that trust details are easy to find, that contacting you takes seconds, and that every form tells people what happens next.
Where do you want to start?
Pick one and we will take you to the part of this guide that fits.
Does your clinic website work well on a phone?
- It loads quickly on mobile data, not just office Wi-Fi.
- Text is readable without zooming.
- Buttons are easy to tap and not crowded together.
- Phone numbers are tap-to-call.
- No pop-up covers the content as soon as the page opens.
- Images are compressed so pages do not feel heavy.
Does each treatment have a clear page of its own?
A single “Services” page listing everything makes ads less relevant and visitors less confident. Each important treatment deserves its own page.
- What the treatment is, in plain language.
- Who it may suit, reviewed by your clinical team.
- What happens at the first visit.
- Who will treat them, with checkable credentials.
- How pricing works, or a starting price where possible.
- Answers to common questions.
Can visitors quickly see why they should trust you?
Avoid generic stock photos where possible. Visitors want to see the actual clinic and the people they will meet.
How easy is it to contact your clinic?
- Contact options are visible on every page. Phone, form or booking link.
- Forms ask only what you need for the first conversation.
- Forms work on mobile and show clear error messages.
- After submitting, people see what happens next and when to expect a reply.
- Every test enquiry actually arrives in the right inbox.
Quick self-check: is your site ready for ads?
| Check | Pass if… |
|---|---|
| Mobile load | The page is usable within a few seconds on mobile data |
| Relevance | An ad for a treatment lands on a page about that treatment |
| Clarity | A stranger can explain what you offer after 10 seconds |
| Trust | Practitioner names, credentials and location are easy to find |
| Contact | You can call or send an enquiry within two taps |
| Follow-up | A test enquiry arrives and gets a reply within your stated hours |
| Tracking | Test enquiries are recorded once, correctly |
If two or more checks fail, fixing them is likely to be a better first investment than raising ad spend.
How Betaads Can Help
Betaads builds focused landing pages for clinic campaigns and connects them to search and social ads, with measurement set up from the start.
Optimized landing pages
Focused, mobile-first pages that explain one service and make enquiring simple.
Campaign measurement
Privacy-conscious tracking of enquiries and bookings, so decisions rest on real data.
Google Ads for clinics
Search campaigns built around the treatments you offer and the area you serve.
Facebook & Instagram ads
Introducing your clinic to relevant people nearby, within platform health policies.
Not sure your website is ready for advertising?
Tell Betaads about your clinic and your current site. We can discuss what we would look at first and whether our services fit.
Please do not include any patient information in this form.
Tool mentioned: Google PageSpeed Insights.