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Free guides for clinics
Clinic Marketing Articles
Practical, no-sign-up guides for clinic owners and practice managers: getting found, earning trust, turning enquiries into bookings, and measuring what works.
Patient acquisitionHow to Get More Patients for Your ClinicFrom first click to booked appointment: find where patients drop out and what to fix first.Read the guide →
Google AdsGoogle Ads for Dental ClinicsCampaign structure, keywords, negative keywords and ad copy that reach people ready to book.Read the guide →
Social adsInstagram & Facebook Ads for Aesthetic ClinicsResponsible creative, audiences, lead forms vs landing pages, and what to measure.Read the guide →
OperationsHow to Reduce No-Shows and Late CancellationsWork out what missed appointments cost, then fix reminders, rescheduling and gaps.Read the guide →
ReputationHow Clinics Can Earn Genuine Patient ReviewsWhen to ask, how to reply safely, and how to use reviews with permission.Read the guide →
WebsiteClinic Website Checklist Before You AdvertiseMobile, service pages, trust signals and forms: a quick self-check for your site.Read the guide →
MeasurementPrivacy-Friendly Ad Tracking for ClinicsMeasure bookings from ads without sending patient or health data to platforms.Read the guide →
New clinicsHow to Market a New Clinic: The First 90 DaysWhat to prepare before opening, month-one priorities and a first budget.Read the guide →
Local visibilityGoogle Business Profile for ClinicsSet up and maintain your clinic’s Google profile so local patients can find, trust and contact you.Read the guide →Social adsTikTok Ads for ClinicsWhen TikTok makes sense for a clinic, what content works, and how to judge results honestly.Read the guide →
MeasurementRetargeting Ads for ClinicsReach people who already visited your site, without being creepy or breaching privacy.Read the guide →
ContentVideo Marketing Ideas for ClinicsSimple, honest video ideas your team can film on a phone, plus how to plan and approve them.Read the guide →
OperationsClinic Reception ScriptsFriendly, honest phone and message scripts that help reception answer questions and book appointments.Read the guide →PlanningClinic Marketing CalendarPlan campaigns around seasons, holidays and capacity so your marketing is never last-minute.Read the guide →OperationsWhatsApp and Email Follow-Up for ClinicsConsent-based messages that help people book, remind them kindly and keep patient details private.Read the guide →
BrandingClinic Branding GuideName, logo, colours, photos and tone of voice: the essentials that make a clinic look trustworthy.Read the guide →